Many data literacy efforts focus on determining how to increase the capacity of data professionals. Greater leverage of organizational data assets can be gained by increasing the data literacy of all organizational knowledge workers because all work with data. Currently knowledge workers learn about about data individually (if at all). The opportunity to gain from communal or best practices learning has not been present. Lack of this data knowledge has so far hindered society from fully realizing our collective potential benefits. More importantly, organizations adopting these data knowledge requirements can directly and immediately improve organizational knowledge worker productivity. This program makes the case for knowledge worker data literacy and illustrates a fraction of the potential gains that can be obtained as a result.