Data platform initiatives have been around for a while now, but many still struggle to have them fulfill their purpose of transforming an enterprise into a data-driven organisation. The key to this is understanding that data is not just tables with data values, but a set of linked entities representing the real world, with associated quality, lineage and business rules. This interactive session will introduce the concept of knowledge graphs and explore how they can be used to drive a data-driven culture change in an organisation.