Dr. Iain Brown

Head of Data Science, SAS Northern Europe / Adjunct Professor, University of Southampton

Dr. Iain Brown is the Head of Data Science for Northern Europe and an Adjunct Professor of Marketing Data Science at the University of Southampton, renowned for his extensive expertise in AI and machine learning across various sectors. He is the author of «Mastering Marketing Data Science: A Comprehensive Guide for Today’s Marketers,» which consolidates his deep knowledge in leveraging data science for marketing effectiveness. An accomplished speaker and leader, Dr. Brown continues to shape the future of data-driven strategies and innovation in data science education and application.

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Alle foredrag med Dr. Iain Brown

  • 10. October


  • 12:10  - 12:40
    In this presentation, we explore the transformative potential of Generative Adversarial Networks (GANs) and synthetic data in revolutionising risk analytics. This collaboration uses GANs to enhance personal loan model accuracy by augmenting default cases with synthetic data. We detail how these technologies boost model performance through a case study comparing outcomes with and without synthetic data, highlighting realistic improvements in risk analytics. Discover the future of risk with generative AI.
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Dr. Iain Brown